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Artmatic light face powder4/17/2023 ![]() Even if soap and water or cold cream was used to remove the lipstick at night, the lips would still be coloured the next morning. (Hazel Bishop letter to deNavarre at AP&EOR, 1953) This is important because, without pigment, the lip application has a “thin water-colored” look which, in my opinion, is neither satisfactory or desirable to the American women. Thus the smear-proof lipstick derives its color from pigment plus stain, rather than from stain alone. They are also obtained in part by the pigments being embedded in a basic composition which adheres more tenaciously to the lips than was true in the old conventional formulas. The longer lasting properties that are obtained only in part through greater staining of the lips. deNavarre, she considered these an important part of the formulation. As she noted in a 1953 letter to Maison G. ![]() Women were expected to wait for the lipstick to set and then blot off the excess in order for it to be ‘kissproof’.Īs well as using bromo acids, Hazel was also concerned with the adherence of the pigments in her lipstick. The lipstick also required a degree of effort on the part of the user to achieve the long-lasting result. Hazel offset some of the dryness with lanolin but she did not completely solve the problem. The main drawback with using stains was that they caused lip ‘dryness’, a problem that worsened as the amount used increased. These had been around since the 1920s and there were about a dozen different types in use by 1950 (deNavarre, 1975). Hazel Bishop’s Lasting Lipstick used bromo acid dyes to get the lipstick to last. Hazel thought she had a better product and, after Berg agreed to provide venture capital, they founded the Hazel Bishop Corporation in 1948. In 1948, through her mother, Hazel Bishop met the lawyer Alfred Berg who was planning to bring the French lipstick Rouge Baiser back into the American market. After conducting over 300 different experiments she eventually developed one that she thought was suitable. Bright red lipsticks had been popular during the Second World War but she found them less than satisfactory and began work on producing a “nondrying, nonirritating, long-wearing” form. In the 1940s, Hazel got interested in lipsticks. Cannon was one of the founders of Almay, a hypoallergenic cosmetics brand founded in 1931. Cannon in the 1930s, Hazel gained some experience with the business side of cosmetics. ![]() She then worked as an organic chemist for the Standard Oil Development Company (1942-1945) and for the Socony-Vacuum Oil Company (1945-1950).ĭuring her time with A. Cannon, Director of Dermatology at the Columbia Medical Center. In 1935, she took a position as a research assistant to Dr. The stock market crash of 1929 put paid to her plans to become a doctor and she opted instead to do postgraduate work in Columbia’s College of Physicians & Surgeons. Hazel Gladys BishopĪfter graduating in 1929 from Barnard College (Columbia University, N.Y.) with a degree in chemistry, Hazel Bishop hoped to go into medicine. However, its heyday did not long outlast the involvement of its founder, Hazel Bishop. Founded in 1948 on a single product, a no-smear lipstick, the Hazel Bishop Company had a meteoric rise in the United States in the 1950s due to extensive advertising on network television.
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